So you’ve dug deep inside and found something you have a strong passion for. Perfect, now lets fit that passion into a niche category. Now if you don’t know or understand the word niche that’s alright, a basic break down of the word is ” Niche marketing is defined as channeling all marketing efforts towards one well-defined segment of the population. There is one important thing to understand that ‘niche’ does not exist, but is created by smart marketing techniques and identifying what the customer wants.” Which simply put, were going to take an issue or problem that people have when it comes to what your passion is, and either, fix it, make it less complicated, easier to obtain, just something to simplify the product or process. Of course there is other things we can do as well, like delivering knowledge through small easy to read E-books, webinars, or videos.
Let’s get into some examples yeah? So I was having basically this exact conversation with one of my best buddies, and he found that he had a few passions which is amazing, but his biggest one by far was woodworking, and turning wood to make bowls, pens, tool handles, and even just art in general. Now he wants to start taking these pieces of art and selling them for money. Now that is an amazing beginning to want to start a business around your passion, but that’s only the tip of the iceberg of what you can do with a small business like that. i’m going to walk you through how he could basically triple his money by taking just a few extra steps. We have an understanding that he’s already going to create the product and sell it. Now what if instead of just making the product in his garage taking a few pictures and selling it, he instead, made a well done how to video with step by step instructions all while making the same piece of art he was going to make in the first place. He could then take that video and post it a few places, while maybe capturing emails, or getting people to follow his social media or even better both. Now lets take it even further. Lets say he’s got some traction going with a few videos doing what we said above and has a few people interested in learning how he does what he does. Well now were to the point where he could host a class, either in person, or what I recommend, is through a paid webinar service where people can learn from the comforts of their own home still, but have the option of asking questions in real time where he can give high quality answers, and the whole time the class is being given, its also being recorded which he can then save and put that exact video behind a paywall system where people who missed the webinar can pay for it at a later date, and still get the same high quality training. and just by doing those few extra steps, you have now given your business the opportunity to at the very least triple your different options. And any smart business owner knows to always be expanding the ways your company is able to generate revenue. The more lanes you have, the faster you can put it right back into your business and potentially explode your growth. So hopefully with this small post, we have kick started some juices and have you pumped to either start or expand your business.
Below here are some of my buddy’s pieces of artwork hes made, His name is Preston Delaney, And woodworking is his absolute passion.